A successful brand is self-promoting, stimulating a unique experience, breathing loyalty, and offering consistency in the quality of the service it offers. A strong brand influences its target audience and engages those who may not have been targeted at all.
The process of developing a strong brand requires a clear vision of how you want your company and its products to be perceived and what portion of the market you hope to reach. Positive influence starts with knowing who you are and what you stand for (your brand essence).
The pivotal point of brand development is trust. Without it, the brand promise is broken. Consumers generally believe they can trust a brand to meet most of the elements of the brand promise.
This Book “Brand Development” will be of a great help to you. Enjoy!
Published by LITMUX
This book is a good read for all and sundry. We also recommend it for the following professionals: