The digitization of media and the need for companies to deliver more and better results for less have irreversibly changed public relations from not only a business of relationships but also to a business of terabytes.
Big data has become one of the most significant trends in modern technology due to the extensive use of social media.
Though PR is commonly recognized as a creative field, it is strongly supported by a backbone of research. Measuring PR success in terms of quantity and quality helps companies interacts with the public effectively and efficiently as well as maintains ties to its community and gets important company information out to consumers and other interested parties
This Book ‘Public Communication’ will be of a great help to you. Enjoy!
Published by LITMUX
This book is a good read for all and sundry. However we recommend it for the following professionals: