PUBLIC COMMUNICATION: Modern Public Relations & Big Data

PUBLIC COMMUNICATION: Modern Public Relations & Big Data

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Big data has become one of the most significant trends in modern technology due to the extensive use of social media.

The digitization of media and the need for companies to deliver more and better results for less have irreversibly changed public relations from not only a business of relationships but also to a business of terabytes.

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Product Description

This Book “Public Communication” throws light on how PR is strongly supported by a backbone of research, measuring PR success in terms of quantity and quality. Get your copy on Amazon kindle!