Retail analytics presents new ways in benchmarking in retail performance, offers new frontiers in price optimization and utilizes data analytics to drive retail growth.
With interactive and easy-to-use software becoming more prevalent, retail analytics is no longer just the domain of mathematicians and statisticians. Business analysts and line-of-business experts are using these technologies.
In today’s markets an in-depth insight using descriptive, diagnostic and predictive analytics allows retailers to predict customer behavior and estimate what kind of products will become popular in the upcoming season so that they can plan and strategize beforehand. For instance, predictive models can determine which customers are unhappy with the brand and are likely to defect. The goal is to go beyond knowing what has happened to providing the best assessment of what will happen in the future.
This Book “Retail Analytics” will be of a great help to you. Enjoyt
Published by LITMUX
This book is a good read for all and sundry. However we recommend it for the following professionals: